How to Market Your Business Simplified…
There are 2 online strategies that you MUST learn and master if you want to know how to market your business effectively. I think we can all agree that the internet is a wonderful tool to use to market your business but sometimes it can be overwhelming and most people don’t know where to start.
I am about to share with you 2 simple marketing strategies that will help you learn how to market your business online without any confusion or headache.
In fact, these 2 strategies are so simple, you can start implementing them today. So if you’re ready to get started, let’s begin!
How To Market Your Business With Online Marketing
Marketing your business online requires you to learn a few basic things about how the internet works. It’s important to realize that marketing your business online can be an extremely powerful and effective strategy if you know what you’re doing. Because the internet is world-wide and so many people use it every day, you can potentially reach millions of people that you could never do using traditional forms of marketing.
The first thing to consider if you want to know how to market your business online is user behavior. Remember, someone is on their computer, navigating the internet, and hopefully coming across information about your business. The question is how do you get you and your business in front of these people online?
The simple answer can be found in the 2 marketing strategies I’m about to give you. These strategies work so well that over 95% of all marketing done online is in the form of one of these two strategies.
Search and Social Marketing
You may have guessed it but the two most powerful marketing strategies online today are categorized by search or social marketing. If you want to learn “how to market your business” online you have to learn at least one of these strategies and become very good at it.
Search marketing is very simple to understand. Today, people are comfortable using search engines (going back to user behavior) to find information they are looking for. When someone goes to Google or any other search engine and types in a particular phrase or keyword the search engine provides a list of websites that are most relevant to the persons search request.
If you own a flower shop and have a website, your goal would be to be listed in the search results when someone searched for “flower shop” or “where to buy flowers” or “buy 12 dozen red roses” etc.
If you’re a lawyer or dentist, your goal would be to be listed in the search results when someone searches for “law firm” or “defense attorney” or “dentist office” or “affordable dentist”.
The power in search marketing is in the keywords or phrases. Having a quality list of words to use is important if you want to learn how to market your business online effectively.
Search marketing is not only simple to understand but there are some other great qualities it has as well. Knowing how to be listed in the search results (this is called search engine optimization or SEO) is beyond the scope of this article but the benefits are very rewarding once you learn how this works. The great thing about search marketing is that it is free. You don’t have to pay anything for Google to display your website in the search results. Also, search marketing is residual, meaning that you continue to benefit from the marketing efforts over and over again. As long as you are appearing in the search results for the specific keywords you are targeting then the results should continuously be positive.
Search marketing can be an extremely powerful marketing strategy to learn if you want to know how to market your business online.
Social marketing is relatively new and business owners are just now starting to wake up to the idea of using this strategy for marketing purposes. Simply put, social marketing is “word of mouth” marketing online.
We all know that “word of mouth” marketing is the most effective form of marketing for your business. Taking this concept to the internet not only leverages the power of “relationships” but now we are using the power of “leverage” with the internet.
Social media is very popular right now. It seems like everyone is talking about Facebook, Twitter, LinkedIn and YouTube. It’s almost safe to assume, that everyone who owns a computer visits at least one of these sites on a daily basis (going back to user behavior).
Learning how to position you and your business in front of these social media users is fundamental if you want to know how to market your business effectively.
We just learned that search marketing is effective because its free and residual.
With social marketing, the benefits of using it are that it is also free but it’s also what we call viral. Things spread fast on these social media sites because of the “word of mouth” component they operate on. If you use Facebook or Twitter I’m sure you can acknowledge this fact.
The important thing to understand if you want to do social marketing is its all about exposure. If your business does not have exposure online then people will never be able to interact or engage with you or your business. This engagement or interaction is like a “spark” that leads to a large fire. This is the power of viral marketing.
Here are just a few things I would recommend if you’re just getting started:
- Create a Facebook page (not a personal profile but a business page)
- Create a Twitter account specifically for your business
- List your business in your Facebook and LinkedIn profiles
- Put a Facebook link on your website so people can find you on Facebook
Doing these things will help you if you want to learn how to market your business online. Like I said, its about exposure. The more opportunities people have to interact and engage with your business online the more viral things will become.
After reading this article, I hope those who wanted to know how to market your business using the internet have a better understanding on how to go about doing this.
As I mentioned before, 95% of all marketing online uses one of these 2 strategies. Knowing how to market your business all comes down to understanding how to do either search marketing or social marketing or a combination of the two.
There are pros and cons of each, but I think you will agree that using these strategies will guarantee your success if you want to learn how to market your business online.
PS. If you haven’t registered for an awesome FREE Facebook training my business partners recorded then I highly recommend that you watch it now. Also, if you want a more in depth training on how to market your business online visit my personal training site.